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Shout It From The Rooftops

August 10, 2010

My Uncle Robbie gave me some great advice many years ago which has never been more relevant: “If you need help, tell as many people as you can. You never know who will know someone who can help you.”

As we are living in the Communication Age, it has never been easier to ask everyone you know for help. At the same time it makes many people nervous. Living out loud has some privacy wonks crying doom and gloom. “Be careful what you post on Facebook, it will come back to haunt you;” or “Don’t checkin at the beach on Foursquare if you’ve called in sick to work.”

Yes, social media can be hazardous to our professional lives. Like any powerful tool, it must be used wisely. But the upside is tremendous.

For a long time I have been reluctant to mix my private life (Facebook) with my professional life (Twitter, LinkedIn). I have made only a handful of exceptions. Today, one of the few professional colleagues I have “friended” on Facebook posted that he needed some help on a project. It turns out it’s a perfect opportunity for InfoManage Corporation, my technology services business.

Wow! That’s a game changer. It certainly gives me pause to rethink my social media strategy. What other opportunities am I missing?

As the boundaries between work and play continue to blur, so do the boundaries between personal and professional relationships. Proceed with caution, for sure, but that’s what social media is all about. And thanks again, Uncle Robbie.

P.S. A shout out to Ellen Feaheny whose response to my tweet inspired me to write this post.

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2 Comments leave one →
  1. August 11, 2010 11:47 am

    Alan,

    This is particularly useful. A long time ago when thinking about Social Media, I came to the conclusion that there will always be a give and take between the professional and personal. In today’s Communication Age, the line that once used to be clearly visible is now ostensibly blurred.

    Either way, I’ve always looked for and posted job opps. and more on Facebook and LinkedIn.

    There is an art to revealing too much information and those are values every individual has to come to define for themselves.

    • August 11, 2010 5:03 pm

      Chris,
      I also think it’s a generational thing. Clearly you’re comfortable with social media and it’s implications. There are others who fear — and in this case rightfully so — what they don’t understand.

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